Introduction to consumer psychology

(tylko po angielsku) Consumer psychologists study a variety of topics including:

• How consumers choose businesses, products, and services

• The thought processes and emotions behind consumer decisions

• How environmental variables such as friends, family, media, and culture influence buying decisions

• What motivates people to choose one product over another

• How personal factors and individual differences affect people's buying choices

• What marketers can do to effectively reach out to their target customers

W04

has advanced knowledge about human beings as the creator of culture and the entity managing society, constructing structures and organizations (political, economic, cultural), the principles of their functioning and the relationships between them, as well as, on the topic of social and psychological issues related to the management of organizations; knows the principles of creation and development of various forms of entrepreneurship

W08

has advanced knowledge in the field of human behavior determinants in the organization, including behavior

individual and group, leadership and management styles as well as the benefits and risks of working in a team, basics human resources management (in various aspects) and analyzing behavioral attitudes of people in the work process, in particular knowledge about motivating for effective work, evaluating employees, recognizing errors and mistakes in the sphere of management employees as well as planning and implementing changes in terms of their quantity and quality

U09

using advanced knowledge in the field of social sciences, can prepare and present, as well as analyze and

verify marketing offers; aware of the role of the advertising message, as well as the impact of other components of the system marketing communication on recipients decisions, competently assesses the accuracy of the selection of marketing tools, can design, present, and implement an advertising campaign; communicates with the environment using adequate terminology

K03

has a well-established sensitivity to social problems, fulfills social obligations and initiates activities for the benefit of the interest co-organizes activities for the benefit of the social environment, projects and social tasks related to management, z taking into account economic, environmental, legal and political aspects

K04

thinks in an entrepreneurial way, treats human resources as the most important strategic resource of the company (in particular reliably evaluates the achievements of employees, which are an important motivating factor)